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The Tent (STUDIO BUMS® Official Blog).

Studio Blog

INSIDE TRACK

STUDIO BUMS® REFRESHED!!! (New Website)

STUDIO BUMS®

STUDIO BUMS® screen shot

On November 8, 2017, we had a soft launch of our new website with the intention of working out the bugs before its official launch.

Our mission: to deliver a bold and clutter-free site that aligned more closely with our vision, and that showcased our images and video in a way that provided a better viewer experience.  

Designing an effective website incorporates many factors and requires the skill to wear many “hats” and requires the adroitness of mind to keep alternating those hats. In the past, due to our lack of coding knowledge, we were restricted to utilizing website platforms like Homestead, WordPress, and Joomla, which allow building a website without needing to understand coding. However, they just didn’t provide us the look and feel we wanted. After many tutorials on coding from the school of YouTube, we moved our website to Squarespace; they provide us with the platform we needed, and allowed us to customize their templates to fit our style objectives.

The visual aesthetics of the STUDIO BUMS® site uses simple typography that complements our iconic SB logo.

It also makes use of more white space with a minimalist footprint. Immediately upon landing on our homepage you’ll see the iconic SB logo centered at the top, with the navigation bar below the logo. There, you will find the following links: “STUDIO BUMS®” (takes you to the homepage), “INTERVIEWS” (with drop-down access to VIDEO INTERVIEWS, SB BLOG), “2018 LOOKBOOK”, “SHOP” (with with drop-down access to MEN, WOMEN, HATS, EXTRAS), “ABOUT” (with drop-down access to US, CONTACT, FAQ) and, lastly, “WEBCOMIC”.

While exploring our site, you’ll catch a glimpse of the STUDIO BUMS® brand in motion through our short video banner presentation (no audio).

The video was shot by Cristian Kaigler of Safe House Media Group. Scrolling down the page, you’ll see the fade effects on the video or fallback image. Currently, the video banner doesn't support fade effects or videos on a mobile device or tablet (coming soon, though!). Mobile and tablet users will see a mobile fallback image in place of the video.

STUDIO BUMS™ Animated GIF Banner

Scrolling from the top banner of the website brings you to our “Featured Products” block, which showcases our latest T-Shirt designs. Right below the “T-Shirt” thumbnail is a digital billboard linking visitors to our 2018 Lookbook.

The “Night Owl” collection banner is front and center, as a visual aid making it more straightforward for you to access our Lookbook.

STUDIO BUMS® co-founder, ARTEMIS, shot the “Night Owl” Lookbook, with additional images courtesy of Cristian Kaigler of Safe House Media Group.

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At the bottom of our homepage, you’ll find quick access to THE TENT Blog articles.

The carousel design block gives visitors navigation control to view catalog content beyond the default display. The Footer on each page includes a link to our “TERMS & CONDITIONS” and “SHIPPING INFO” for our visitors’ convenience without having to search for hidden links. STUDIO BUMS® social media icons are also easy to spot on the footer page.

The “SB Blog” page contains a mix of a short and long-form text of music-related interviews, articles, and stories/journals behind the brand’s vision. We chose a gallery block layout to achieve the same consistent look as our video interview page. The title/headline of the content appears below the thumbnail photo.

It was of paramount importance to build a clean platform to showcase our video interviews, articles, and blog pages in an engaging and user-friendly format.

The gallery block layout for our video page gives viewers access to scroll multiple thumbnail photos of the video interviews. The thumbnail photos cite the names of the individual featured talent, with the most recent videos in color, and the “older” ones in black and white.

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We knew that the shopping experience also needed to be enhanced from the user-experience of the previous version.

As such, we switched from using Shopify ecommerce to Squarespace Stripe, because of Squarespace’s all-in-one solution. We also found their presentation very complementary to the overall look of the SB site, and the custom WYSIWYG editor made the editing process so much less painful. Stripe provides Fast and Secure Transactions that we know will be more appealing to the STUDIO BUMS® customer. Our product page organization design gives each product its own category — Men, Women, Hats, Extras. Also, we’ve incorporated more details on the STUDIO BUMS® merchandise; for example, each T-shirt has a story behind its design, as do the novelty items.

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Visitors can email us directly by clicking on the email icon located on the top right side of the STUDIO BUMS® homepage. Connecting with us via email, snail mail, and by phone is welcomed. Our contact page includes a simple form and our mailing address for your convenience.

We anticipate the STUDIO BUMS® website to evolve as the brand continues to evolve.

Video content and music-related articles will be uploaded at a minimum of twice each month. We are constantly looking for ways to enhance the viewer’s experience, so please look around and send us a tweet or leave a comment with your feedback. We feed off your creative energy.

NIGHT OWL Collection

STUDIO BUMS®

The “Night Owl” collection embodies the spirit of the STUDIO BUMS® brand. There are five T-shirts with simple, stylish designs, each fittingly named. The Breakdown, Ensemble, Own Your Creative Freedom, Analog, and TAG completes the “Night Owl” collection.

The core collection consists of various Artistic versions of the iconic STUDIO BUMS® “SB” logo.  The colors are dominated by black, white, and silver/gray tones with a dash of burgundy on a mixture of garments like Tri-Blend (50% Cotton / 25% Polyester / 25% Rayon) and 100% cotton fabric, printed in the USA.   

Shot by STUDIO BUMS® co-founder and photographer, Artemis (www.Artemis.photography), at various locations around the country, the Lookbook features music aficionados 2X Grammy winners Milk N Sizz (Brave Williams, Wale, and Chris Brown), Grammy Nominated producer/songwriter Ivan Barias (Justin Timberlake, Chris Brown, & Jill Scott), Award-winning producer/mix engineer Josh Gannett (Redman, Wu-Tang Clan, Keith Richards), Blue Frank, producer and owner CrossFade Studios (Angie Stone, Raekwon, & 112), World renowned DJ, producer, poet Rich Medina, R&B Star Chanel Teabou, and a few upcoming STUDIO BUMS® wearing the “Night Owl” collection. Additional photos was shot by Cristian Kaigler for Safe House Media Group.    

 

DEFYING THE ODDS PART 1

STUDIO BUMS®

Queen Latifah tweeted that The Black Eyed Peas Hit song “Yesterday” is one of the most original records she has heard in a long time. The video shows will.i.am looking through a series of classic Hip Hop records, where one of the first records that he pulled out and reminisced over was “Here We Go Again” by Def Jef.

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ONE LOVE "3D" ART PRINT OF LEGENDARY BOB MARLEY

STUDIO BUMS®

ONE LOVE 3D art print of Bob Marley

Whether you’re starting an art collection or are a fan of creative art, ONE LOVE is an amazing illustration of legendary artist, songwriter, activist, and philanthropist, Bob Marley.  This art piece will produce a musical haze of magic in your recording studio.

ONE LOVE 3D art print was illustrated by renowned graffiti/award-winning artist, Steve Cas.  

Bob Marley’s iconic dreadlocks, fittingly represented as music notes, symbolize how steadfastly his spirituality was woven into his music. The influence of his legacy remains an inspiration to generations new and old.